2x Growth in Influencer Engagement by Modern Tech Stack
A leading influencer marketing platform struggled with inefficient campaign management, coordinating only 50 campaigns monthly despite growing brand interest. By implementing a modern tech stack, they doubled influencer engagement and scaled capacity to handle 100 campaigns per month.
Services
Platform Development, Technology Integration, Scalability Solutions
Industry
Digital Marketing
Client Introduction – Shaping Influencer Marketing
Our client, an innovative influencer marketing platform, links brands with influencers to craft effective campaigns. Recognizing the rising significance of influencer marketing, they aimed to develop a complete system to simplify campaign management and deliver tangible outcomes. Building this from the ground up, however, presented notable challenges.
Tech Stack
Meranstarct Technology
Duration
24 months
Client Location
United States
Project Challenges
The client encountered several hurdles in establishing a platform to meet the demands of influencer marketing:
Starting from Zero
Crafting a fully functional platform without prior infrastructure required significant effort and time.
Unified Process
Combining direct booking, coordination, budgeting, and execution into one efficient system was essential.
Securing Long-Term Clients
Brands needed a dependable, streamlined platform to commit to ongoing partnerships.
Growth Readiness
The system had to support an increasing number of users without sacrificing performance.
Solution: A Unified, Scalable Platform
To address these issues, the client utilized Meranstart technology to create an all-in-one platform that streamlines influencer marketing.
Direct Booking of Influencers
Brands can book influencers directly, cutting out middlemen and lowering expenses.
Efficient Coordination
Automated tools facilitate clear communication between brands and influencers, reducing errors and delays.
Integrated Budgeting
Financial tools offer transparency and oversight, enabling brands to manage campaign budgets with ease.
Seamless Campaign Execution
The platform supports every phase, from planning to analysis, ensuring thorough campaign management.
Results of the Collaboration
The platform delivered impressive outcomes:
2x Influencer Engagement
Monthly costs fell from $1,000 to $100, saving $900/month.
Higher Client Satisfaction
Satisfaction levels climbed over two years, as depicted in a bar chart.
Extended Client Relationships
Brands, pleased with the process, formed longer partnerships.
Expanding User Base
Positive reception fueled steady growth in users.
