70% Cost Reduction for 35,000 Users in HealthTech
Counterweight, a HealthTech company, struggled with a costly and unscalable digital platform that hindered its mission to deliver evidence-based weight management programs. Through a system rewrite, optimized AWS management, and strategic use of open-source tools like Stream and Sanity CMS, we reduced costs by 70% and scaled the platform to serve 35,000 customers.
Services
System Rewrite, Dedicated Developers, Chat Solution Implementation, CMS Integration, Custom Solutions
Industry
HealthTech
Transforming Lives Through Weight Management
Counterweight provides evidence-based programs for long-term weight loss and type 2 diabetes remission, combining nutritionally complete meal replacements with expert support. Before our collaboration, their digital offering faced high operational costs, scalability constraints, frequent downtime, security vulnerabilities, inconsistent development practices, and project delays, limiting their ability to reach more users effectively.
Tech Stack
AWS, Stream, Sanity CMS, Open-Source Libraries
Duration
6 months
Client Location
United States
Project Challenges
Counterweight’s original platform suffered from inefficiencies rooted in the previous development team’s approach. Here’s what we tackled:
Over-Engineered Architecture
A complex microservices setup drove AWS costs to $1,000/month for just 70 users, far exceeding requirements.
Inefficient AWS Management
Poor resource allocation wasted funds and capped scalability.
Reinventing the Wheel
Custom-built solutions, rather than open-source options, piled on technical debt and delays.
Lack of Requirement Analysis
Misaligned priorities disconnected development from business goals.
Custom Chat Complexity
GraphQL-based chat features overcomplicated the system, diverting focus from core needs.
Poor Code Quality
Undocumented, messy code slowed debugging and onboarding.
Solution: A Lean, Scalable Platform
We overhauled Counterweight’s system with practical, results-driven solutions:
Simplified Architecture
Switched to a monolithic system, cutting overhead and enabling seamless updates and management.
Optimized AWS Resource Management
Streamlined AWS infrastructure to slash costs and boost scalability for a growing user base.
Leveraging Open-Source Solutions
Adopted proven open-source tools to reduce custom coding and eliminate technical debt.
Thorough Requirement Analysis
Aligned development with Counterweight’s vision through detailed requirement reviews.
Enhanced Communication Tools
Integrated Stream for voice and video chat, simplifying collaboration without added complexity.
Real-Time Synchronization
Deployed Sanity CMS for real-time updates, enhancing system responsiveness and control.
Improved Code Quality and Documentation
Set strict documentation standards to ensure clean, maintainable code and faster onboarding.
Results: Measurable Impact
Our collaboration transformed Counterweight’s platform, delivering:
70% Cost Reduction
Monthly costs fell from $1,000 to $100, saving $900/month.
35,000 Customers Served
Scaled to support a massive user base increase.
Improved Scalability
Built a system ready for future growth.
Certifications Achieved
Secured ISO, DTAC, Cyber Essentials, and ISO/IEC 27001 certifications.
